014 - The identity that built your brand isn’t the one that can lead it now

You built a brand from the version of you that knew how to succeed.

She was strategic. Polished. Palatable.

But now? She feels like a costume.

In this episode of The Reinvention Era, we’re naming the moment when your old brand, the one that “worked”, quietly starts to hold you back. Not because it was wrong, but because you’ve outgrown it.

We’ll talk about:

• The hidden identity tension behind brand disconnection
• Why your messaging might feel flat or lifeless (even if it’s “technically right”)
• How to know it’s time to let the woman you’ve become take the lead

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If you’ve been trying to revive a version of your brand that no longer feels true, this conversation is the permission slip to stop performing and start transmitting. I touch on Iconic brands like Sahara Rose who reinvented herself and attained a higher level of success because of it.

LINKS FROM EPISODE:

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Website: www.soulslemonade.co.uk

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Sending you so much love, Pali

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