017 - The difference between brands that stay relevant… and brands that disappear

Most brands you know today?

They’ll be irrelevant in a few years.

Not because they weren’t good.

Not because they didn’t try hard enough.

But because they stayed the same while their audience and the industry moved on.

In this episode, I’m breaking down the real difference between brands that stay at the top and brands that fade into the background.

We’ll talk about:
✨ Why consistency alone doesn’t keep you relevant (and what does).
✨ The bold moves iconic brands make that “safe” brands won’t.
✨ The mistake that turns a powerful business into yesterday’s news.
✨ What reinvention actually looks like behind the scenes.

This isn’t about logos, colors, or a rebrand.

This is about the brave, unfiltered decisions that make your brand impossible to ignore.

If you’ve been wondering why your brand feels flat or why others are overtaking you, this episode is for you.

🔮 Take the Reinvention Archetypes Quiz

Connect with me:

Website: www.soulslemonade.co.uk

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YouTube: https://www.youtube.com/@soulslemonade

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Sending you so much love, Pali

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