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019 - Building a personal brand that lasts - Centre of Gravity vs Niching

If you’ve ever felt trapped by niching, like you had to cut away parts of yourself just to be clear, this episode will change the way you see your brand.

Niching is the old model. It promises clarity, but only by putting you in a box: one person, one problem, one solution. The problem? When you evolve, when you’re in a season of reinvention, that box no longer fits. You’ve grown, but your brand hasn’t.

In this episode, I introduce you to the Centre of Gravity model, the new way to create brand clarity without restriction. Instead of shrinking into a niche, you anchor into one central concept that acts like a gravitational pull. Everything in your brand, your content, offers, positioning, and even your audience, can orbit that central idea and still make sense.

This model is exceptional for multidimensional women, who want to or are ready to scale.

For me, that central concept is reinvention. Every part of my work, from brand archetypes to AI tools to visibility frameworks, orbits reinvention. It’s what gives my brand coherence, freedom, and magnetic pull, even as I expand into new ideas and offers.

You’ll learn:

  • Why niching creates rigidity and fear of confusion
  • How the Centre of Gravity model keeps your brand clear and magnetic, even through reinvention
  • Examples of iconic personal brands that anchor into a central concept (Brené Brown and Simon Sinek)
  • Questions to uncover your own brand’s gravitational pull

If niching has ever felt suffocating, this episode will show you a more expansive, and truer path.

If you want to see the visual for the model, check out this Instagram post.

 

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Website: www.soulslemonade.co.uk

Instagram: @soulslemonade

Pinterest: https://uk.pinterest.com/soulslemonade/

YouTube: https://www.youtube.com/@soulslemonade

 

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Sending you so much love, Pali

p.s. I would love it if you could take a moment to review this podcast. This will help me improve the quality and content I will be bringing each week.

*I am an affiliate for these services, but I never recommend anything I don’t use myself and don’t love!